We used several media technologies when constructing all of our media products including; Instagram, Photoshop,Adobe Premier and blogs. When researching and planning, the internet was my main source, providing me with videos of the genre we were looking at to analyse and also to research into the genre we wanted to focus on finding out what we could include in our own products. As a group, we realised that our blogs were very important especially from previous projects, we know that we have to put everything on that we think will influence us when we eventually start filming. We used the blogs to update our ideas so the rest of the group can see what we are thinking. This was useful because of the size of the group we were working in, it was easy to check each of the group members blogs to see if they had any new ideas that they hadn't yet told us and to go back to past dates to see what we had researched about indie pop videos, so we could remember what to include within our own products. We used Adobe Premier for our editing of our film, we were quite familiar with the program because of past projects we knew the basics. We learnt a lot of new things such as creating a black and white scene, slowing down of shots and we tried several techniques of premier to get the red balloon effect. For the editing of our advert we used Photoshop to create it, we used several tools on Photoshop to get our final product, we decreased the colour of the image because it was too bright and we wanted the text to stand out more than the image. Also using the text tool we could add and move the text where ever we wanted, placing it in the right way to make it look professional.
Below is a step by step video of how we used Instagram to create the final images for our album cover and digi-pak images. When editing our photos for the digi-pak, album cover and advert we used an app on i Phones called Instagram, we realised when we had put a photo of the beach on when we were filming the effect we used was really effective and we thought this would look good throughout our products. The effect we used was called 'Early-bird' and we thought this made the photos look more professional and every photo linked together looking the same.
The seven images below show a step by step of how we made the balloons on the original image a brighter red as the original image the balloons were a pinky red which we didn't like and we thought making it more brighter and a different shade of red it would match the balloon colour on the music video.
We opened the image in Photoshop.
We used the magic wand tool.
The highlighted the two balloons by keeping the alt button pressed down.
We then clicked the refine button.
Once it had opened we used the feathering effect to make the edges of the balloon less harsh and the shift edge tool to make sure the whole of the balloon on the image was evenly selected. This made the balloon a more vibrant red colour and to make it look as natural as possible.
We then went onto image > adjustment > hue and saturation to change the colour to the red we were wanting.
Finally, we played around with the hue and saturation levels to get the correct red to make it look proffessional and natural as possible.
[EDITED TO ADD] When we filmed the shots of the red balloon the day of filming the weather was windy which when it came the editing we tried many different techniques including the 'Matte Effect' which in our practice videos we noticed it wouldn't work because of the movement of the image. We found a editing technique called 'Leave colour' we still had some problems which caused some of the other parts of the image to go red such as the scenery, we realised we wouldn't be able to do this on our own as it was a difficult proccess. We decided the best idea was to commision someone who had more experience in how to use Photoshop and how to get the best possible effect for the red balloon. The effect was created by turning the balloon red frame by frame which was very time consuming, however the outcome was much better than we expected and the balloon has been our main theme throughout our product, which we are all very pleased with. Below is the video of James explaining how he created the red balloon with the black and white shots.
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