Sunday, 1 July 2012

Eliza Doolittle - Rollarblades

The video starts with the camera following a bicycle which contrasts with the song title 'Rollarblades' this makes the video interesting as she is showing something different to what the song may be trying to show. 



Throughout the video the camera follows Eliza and uses medium close ups of her face and on the bike, it shows she is the main focus of the video. Now and again we see two shots of Eliza and the man she is with, giving a sense of romance as the song lyrics show. The man shows up with Blue balloons which is quite unusual as romance is usually represented with the colour Red and blue usually symbolizes sadness and upset. The blue is quite an aqua blue which is quite relaxing and calm which matches the tone and mood of the song and the speed the video is going at. 
The video shows Eliza on a sofa which makes the video seem quite random as it is in the middle of the street, this gives the video quite unique look. It makes the audience think why she has used this in her video and makes you want to listen to the lyrics to see if it has anything to do with the song. The sofa is red which can represent the romance between the two in the video as it shows them both on the sofa. 
Throughout the video we see quick shots of a man following Eliza and they seem to be having fun together, but it doesn't really match the song lyrics as she is showing she is moving on from him "Rolling on, moving on". At 2.53 we see him buying her an ice cream but she rides past him on her bike and the next shot is of her in a different place, this shot matches the song and gives a story that she is trying to get over someone. The close-up of the man shows his emotion  and shows how he is feeling.



The video seems to be quite chilled out and relaxed compared to other artists videos like Lady Gaga's and Beyonce. Eliza's video fits perfectly with the indie pop genre and matches the videos a lot of Indie pop artist produce. Like Ben Howards video for "Old Pine" it shows the artist enjoying themselves and a lot of the video matches the song lyrics. They show quite a natural look in the videos as she is riding a bike and wearing quite casual clothes, like she is trying to show she is quite normal compared to big stars. Eliza can be compared to singers like Beyonce and Lady Gaga who have quite an edgy look to them and they show this in their videos, whereas, Eliza has quite a unique look and is very cute compared to big artists like Gaga and Beyonce and she shows this in her videos where she is dressed in trainers and shorts.

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