Treatment

Clothing

The clothing we are wanting the character to wear in our video is quite vintage because when we researched Indie-pop videos the artists tended to wear quite vintage clothes, female artists would wear dresses usually and this would link to their music style. We want the girl to look like she is dressed up to go somewhere, but really she is going to the beach to reminisce on her past relationship. We want her to be wearing quite dark colours like dark red,black which will represent her being in a dark place and that she is recovering from a break-up, when we see her looking back in the past she will be wearing more lighter colours like pinks and reds which conotate love. Below are some pictures of the artists i have looked at in my research and the clothes they are seen to wear are very vintage and 60 ish, which is what we want to show with the outfit our actor is wearing.

Summary of Pitch

Our music video is going to follow a narrative which we think will be effective for the type of genre we are focusing on and trying to make it unique. When we researched other indie pop music videos we saw that they do have a narrative story and this is what we want to include in ours. The story of our video is about a girl which the video will be focused on throughout the song and how she is shown to be thinking about her past relationship, the video is going to be shot in black and white because when we have looked at videos we think this is effective. We want to show the girl having flashbacks of her past relationship and showing the good times she had with her partner. We are using a balloon which is the focus of our project as we are using it as our logo, we want the balloon to be in red while the rest of the video is in black and white because we think this will really make our video unique and give it a different look, we are using the colour red because the colour is a symobol of love. We are wanting to catch a shot maybe the balloon flying away or in the sea which will symbolises the end of their relationship. When the video skips to the bits she is remembering we want them in colour and we are going to focus on body language because we don't really want to show the boy we are using in the video.

Props

Throughout the video the main prop will be the red balloon because that is the focus of our video. The idea of the balloon is to represent the love of her relationship, it will stand out to the audience more because of the effect we are planning on using. We need to make sure we have a bright and bold coloured balloon so when we do the MATTE effect on the balloon it stands out and doesn't fade into the back ground.

Location

We are planning on shooting at South Sheilds beach because it's easy access for us to get there. The setting is perfect to match the story we are showing, the beach has a pier and light house which we are hoping to include in the video, we want the a shot of girl walking down the pier as this would be a really effective shot. The beach is quite public which we need to think about because we dont want the public ruining a shot, but hopefully because of the time of year we are shooting (october) the beach shouldn't be as busy as it would be in the summer, with the beach hopefully being empty it will create this iscolated and lonely look which is what we want it to look like.