Digi Pak

 

When designing our digi-pak we decided that the inside booklet we don't want a lot of texts inside. We researched different digi pak/album covers to get an idea of how other artist's present their digi-pak's. Coldplay have a link throughout the digi-pak matching to the album cover, they have used bright vibrant colours which stand out to the audience, but make the text quite difficult to read which draws the audience into view the album. On the inside page they don't have lyrics but just the song name and who has produced the song etc. This  has more of a focus on the bright colour background which is their focus throughout. We like the idea of the text at the bottom of the page because of the images we are planning on using in our digi-pak we want them to be the main focus of our digi-pak and our images link with our music video and research of the genre. 

Noah and the Whale Advert

Again when looking at different artist's advert's i have noticed that they use the main image of their album cover as the back ground usually because it is advertising the album so this makes it more reconisable when the audience see the album the advert is advertising. Noah and the Whale's advert is simple but effective, the white plain background with the image at the bottom makes the writing stand out on the page, the placement of the text is in the centre and my eyes are drawn to it straight away especially the bands name which is centre of the image. The writing is sophisiticated and matches the whole theme of the advert and mostly the font is the same apart from the band's name because they have already got a font that is associated with them. The band have placed the album reviews at the top of the page and have made the black stars stand out which shows that the album has a good review hopefully making the audience have more interest in the album because of the successful reviews. The release date and other information is smaller than the rest of the text on the page this makes you as an audience take more notice in the advert because you want to read the information they are giving you. The image is of the band and the main focus is the main band member who is placed at the front of the image, whereas, the rest of the members are slightly blurred out and in the background.

Coldplay Advert

The coldplay advert is for their new album 'Mylo-oxyl-oto' is very eye catching and is very different to the other adverts we have looked at, this is quite simple compared to others we have looked out but even though it is simple it still works. The advert is basically a blown up version of their album cover which makes it reconisable to the audience when they go and buy the product. However, despite the simple looking advert, when you look close enough to the background it is made up of little drawings and writing which all link to the recent album and songs. The title of the album is centre of the advert drawing the audience's eye's straight away but it is quite hard to read which i think was their aim when making the advert, it makes the audience have to look closer to the advert to see what coldplay are actually advertising, the white outline gives it a bold outline making it slightly stand out above the bold colourful background. The advert links to the cd cover and the photos inside the digi-pak making this all reconisable to the audience and linking everything together. When making our own digi-pak and advert we want to make everything to link together because with the research we have done most of the artist's have done this.

 

 

 

 

 

 



Advert ideas

We got the idea of the four separate images from the image above but also from our research of previous bands adverts, the Mumford and Sons advert which they used four separate images, we thought this was a good idea for us and would look good. We have used four images which link altogether and link to our music video and also links to indie pop genre with the main theme of landscape. Again we used inspiration from one of the images we took during filming our music video. We like the idea of postcards and the oval with the image in the centre  we think this is effective and we like the layout of the image which is associated with the seaside. We realised when we made the first idea with the four images that it was landscape and we need to do it portrait so we had to do another design idea. 

This is a rough copy of an idea we think would be a successful advert with a little more work to it. We used more of the landscape images to make the advert fuller with less empty space. We made the images black and white because we wanted the centre image which is the album cover image to stand out on top of them. By making them black and white it makes it iconic as it links to the black and white scenes in our video. However, when making the final product we need to ensure we blend the images or feather the coloured image so it doesn't look disconnected from the rest of the advert. The text needs to be edited slightly but I like the fact it bends around the image. 

Advert Idea

This is one idea for our advert, i think this is effective. We want this image to be in the middle of four other images. The other four images would be scenery shots which we took while shooting our music video, these images all fit in with our genre and planning. I like this idea because i think it fits in well with what we have been trying to show within our music video and the indie pop genre we have based our whole project on. The image of our album cover will be centre and will be the first thing that the audience will notice, we have cropped the image down so it is just the girl holding the balloons, we have focused on this so it is automatically linked to our artist, the video and the album cover. We have made the artist name around the image and by using the same text font it again links to our album cover, we have made it thicker so it stand out above the images we are planning on using on our advert and big enough for the audience to read. The album name is at the bottom of the image but all it all links together as an image, which makes it look better. We got this idea from when we went to film our music video at south sheilds we saw this image which we are thinking about using in our digi-pack, we liked this idea and think it will good for our advert.

Mumford and Sons Advert

 We have looked at several music adverts to help us when we are creating our own magazine advert for our artist, we wanted to get some influence on how they make their posters indivadual as a band. On this advert the title of the album and the band name is clear and stands out at the top of the advert which draws in the audience's eye, it is eye catching and the font is reconisable as its the font they use on all their albums/singles.We want to do this with our artist as we think keeping the same font that is used on the album will make the artist more reconisable. This advert is quite simple with them without much writing, this is usual for magazine adverts showing reviews of the album. The image on the left hand side of the poster is their icon which is reconisable to the audience as they use it a lot for their tours and album work, this makes it reconisable to the audience. The image of the band is at the bottom of the advert, the outfits they are wearing are similar to the colours used throughout the rest of the advert so it all links together and doesn't look messy, making them look quite simple and not over the top which can represent their music.

Lesson

Today we have focused on producing design ideas for our advert. We have a few ideas in mind which we have drawn up, will we post these pictures at a later day. One of the ideas we have done is having the red balloon in the background, by having the red balloon in the background it links to the artist straight away and the audience can associate it to 'Elliot Guy'. Over the section of the balloon we would have four blocks that look like they would be individual photos, however, our idea is to chop the album cover image into these four squares. This idea we got from one of the adverts we have researched, Mumford and Sons which i am currently analysing to post on here. We all liked the idea because it was different compared to the other adverts we had looked at and by putting our own style towards it, we would make it look unique. We also designed another idea which was a bit more simple, we wanted to have the balloon a main focus and we think having the name of the album as the string of the balloon as this would again be unique. Once we have a good amount of design ideas we can finally begin to make our advert. 

Album Cover

This is the final idea for our album cover, we have focused the title of the album and the name of the album in the top left corner, we did this because it's the first place the eyes are focused too. We wanted the name to be the first thing the audience notice. We added simple lines next to 'Elliot Guy' as it draws the audience in straight away. The image we are using fits in with all our research and it focuses on the girl we have used in the music video, it also has a focus on the red balloons as this is our logo throughout our whole project. I think this image is effective as because of the typical indie pop male artist would usually have an image of themselves on their album cover, however, we have used a female on our male artist album cover because we think this will gain a wider audience.